First i think CL expects the attendance to go down, for two reasons, 1) DR and his mess and 2) Economy lets remember this guy is wealthy he didn't get that way because he has a sharp smile, he is smart and can asses the state of the team.
Second if we play well, for example if the games are close and the team is entertaining to watch and we stay in the hunt we should sell out every game. Now as far as improving the team vs making a run for the playoffs there is a way to do both, and it depends on who steps up.
If Shepp and Pouls have their good years and start developing we can trade most of our FA's. To me Johnsson is the only guy we cannot replace so he might have to be signed, the other guys like Nolan could be moved and we could still make the post season.
Again there is just too many things that could happen,
we could play above expectations and play well and compete
we could fall flat on our face and choke
we could be average
just too early to tell, sat cannot come fast enough.